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Google has published Google webmaster guidelines. Following them will help to better optimize your site for Google and other search engines. CS Publications follows these practices and more in order to give you the best ranking possibility.

Links

  • Every page should be reachable from at least one static text link.
  • Limit links on a given page
  • Links should be hyperlinked to keywords or anchor text
  • Inbound and outbound links need to be to relevant good sites

Site Map

  • Have a user site map
  • Create and submit an xml sitemap

Content & Keywords

  • Create informative, useful pages
  • Use keywords that people would use when searching to find you
  • Keyword density should be 3-5%
  • Use descriptive and accurate title, description and alt tags
  • Check for broken links and fix the html code
  • Use search engine friendly urls on dynamic sites
  • Use list when appropriate
  • Contact information with Google map to location
  • Privacy statement is recommended

Navigation Structure

  • Simple and not cluttered
  • Organized by function

Images

  • Use text instead of images for important names, content and links
  • Use alt tags on all images
  • Use informative file names with keywords for images
  • Place the images near the relevant text

Social Media

  • Set up & link Facebook page
  • Set up & link Twitter page
  • Set up RSS feed and link
  • Set up You Tube page and link (if you have videos)

Misc

  • Browser compatability
  • Proper image and file sizes
  • Set up 404 page
  • Set up robot.txt

Tracking & Monitoring

  • Use of Google Analytics
  • Web Reporting Service (this is included in monthly SEO packages or there is a monthly fee for this service)

Contact info

p.o. box 821360

n. richland hills, tx 76182

817.581.0719

This email address is being protected from spambots. You need JavaScript enabled to view it.

skype: cspublications

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